Once upon a time, in a galaxy of infinite possibilities, a creative marketing agency now known as Enso scratched their head in frustration
They were trying to execute high performance email campaigns that would save their clients a lot of time, and make them a lot of money. To their dismay, the available email marketing platforms fell short on being able to truly facilitate their (not that) wild email visions.
Not one to be deterred by frustration, the creative marketing agency set about building their own flexible and logical system from the ground up. This was to be a system that would provide marketers with the flexibility to easily visualize, manage and execute even the most complex, targeted email programs. A system that would empower the marketer to intuitively map the flow of recipients as they move through and respond to campaign elements. A system that would deliver the convenience of a web application with the experience of a desktop class application.
The phenomenon of Cannonball was born.
Four years later, and after powering thousands of campaigns and millions of emails, Cannonball has taken on a life of its own. No longer the exclusive privilege of the marketing agencies’ select clients, the phenomenon is now available to power your organisation through the new frontier of email marketing success.
The Cannonball team and their clients work together to take on any email marketing challenge with imagination and style, and co-create innovative and industry leading platform features. With its ever growing list of innovations, and the retained support from the email savvy marketing team at Enso, Cannonball and all of its clients lived happily ever after in a state of email marketing bliss.
