Visually Construct
Your Campaign Flow
Email campaigns rarely consist of a single email. Whether it’s followups, reminders, drip campaigns or product life cycle messaging, campaigns inevitably end up consisting of multiple emails based on a series of conditions and triggered by events or recipient action. Throw in some dynamic content and split testing for good measure and there is quite a lot to think about as you try and follow a recipient through the possible email pathways.
Simply drag nodes on and connect them to structure your campaign flow.
Cannonball makes it easy to plot out and execute complex multi-email campaigns with its unique visual flow chart campaign editing tool. Simply drag nodes on and connect them to structure your campaign flow. Input, output, buffer, conditions, splitter and survey nodes give you the complete flexibility to control what, when and why recipients receive communications as they flow through your campaign structure. You can even have select recipients output from one campaign into another based on their activity or attributes.