At the heart of Cannonball is its
incredibly flexible, powerful and unique
visual campaign construction environment.
This innovative feature puts all the power in your hands and makes setting up your complex, multi-email campaigns as simple as drawing a flow chart.
The possibilities are truly limitless…
Input Node
Control the input flow of groups and recipients into your campaign.
Conditions Node
Specify a stack of conditions based on any of the unlimited user data fields to determine exactly who should continue down this path.
Buffer Node
Simply collect recipients that have passed the above conditions in this buffer as a precaution. See who is in the buffer and manually flush them through as desired.
Splitter Node
Run A/B/C/D/E testing on your communications. Test subject line, offer, creative or any other element.
Control the distribution between an up to 5 way splitter.
Output Email Nodes
Send an email communication. Include conditional or dynamic content based on any user attribute. For extra safety, output nodes have an inbuilt buffer that can be flushed manually or set to automatic.
Conditions Node
Specify a stack of conditions based on any of the unlimited user data fields to determine exactly who should continue down this path - perhaps recipients that took specific action in the previous communication.
Survey Node
Easily author elegant and flexible surveys using a variety of interactive question types.
Conditions Node
Specify a stack of conditions based on survey responses for automatic segmentation.
Output Add to Group Node
Automatically add segmented survey respondents to specific groups for easy reporting or to flow them through to other campaigns.
Output Add to
Group Node
Automatically add recipients that make it to this point to a specific group to automatically segment your list and instantly make them active in different campaigns.
Output Set
Attribute Node
Update or add any attribute to a recipient that flows into this node.