Cannonball Communications

CANNONBALL FIRING AND FLUSHING

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In this video we will go over the process of firing (sending) a campaign in cannonball. We will also cover the process of flushing which controls the way recipients flow through a campaign.

Transcript

To do this we’ll add some recipients to the Input Node, and then fire the campaign. It is not critical that we do these in that order, as you can easily add more recipients after a campaign has been fired. (more…)

Cannonball Campaign Workflow

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In this video we take a look at the essential building blocks of a campaign in Cannonball. Cannonball’s node based workflow makes it easy to create, visualise and modify comprehensive trigger based campaigns, using an interactive graphical interface.

TRANSCRIPT

These are the nodes that we can use to build our campaigns.  We’ll look at each of these as we create more complex campaigns, but for now we’ll just add this first one, an Input Node, which will allow us to define which recipients are added to this campaign.  Just drag the node onto our working area to create it. (more…)

Ad:tech Wrap

Ad:tech Sydney is over for 2009. What a great show! Record numbers of attendees turned out to what was an amazing event. We were super pumped to be launching Cannonball at the show. The feedback from attendees was amazing and we were happy to share in their excitement as we unveiled the new system. Thanks to everyone who stopped by the booth and those of you who have followed online. We look forward to responding to all of your enquiries and cant wait for you to all experience the new Cannonball for yourselves and start sending some amazing campaigns. Below are some pics from the show.

Excitement is an understatement

It would be difficult to overstate our excitement leading up to the official unveiling of the all new Cannonball this week at ad:tech in Sydney. After much development, refining and polishing, we are finally revealing the fruits of our labour, and it’s pretty darn cool if I don’t say so myself!

Cannonball has been passionately crafted from the ground up to provide a high performance, robust platform to facilitate innovation in the electronic direct marketing industry. We are extremely happy with the enviable feature set and flexibility the new platform is launching with, and even more excited about our innovation roadmap and the many exotic destinations that lie ahead.

At Cannonball Communications, our vision is to provide the most innovative platform, services and support to power high performing, value adding eDM campaigns…. and to do it all with unparalleled style. We are passionate about co-creation of our platform, working closely with our clients and drawing from their experience and desires to ensure continual improvement and paradigm changing industry leadership.

We will also be working on expanding our website with a whole range of eDM resources and Cannonball training material. In the meantime, have a look around, contact us if you would like an online demo, and if you’re in Sydney come and say hi at ad:tech.